google adsense terms and policies

Google adsense terms and policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, google team reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

google adsense terms and policies can change at any time, please check here often for updates. In accordance with their online Terms and Conditions, it’s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

google adsense terms and policies

Google adsense terms and policies Overview

Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

  • Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
  • Encourage users to click the Google ads using phrases such as “click the ads”, “support us”, “visit these links” or other similar language.
  • Direct user attention to the ads using arrows or other graphical gimmicks.
  • Place misleading images alongside individual ads.
  • Place ads in a floating box script.
  • Format ads so that they become indistinguishable from other content on that page.
  • Format site content so that it is difficult to distinguish it from ads.
  • Place misleading labels above Google ad units. For instance, ads may be labelled “Sponsored Links” or “Advertisements”, but not “Favourite Sites” or “Today’s Top Offers”.

Content guidelines

Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance. Please see our prohibited content article for more information.

Sites with Google ads may not include or link to:

  • Pornography, adult or mature content
  • Violent content
  • Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.
  • Excessive profanity
  • Hacking/cracking content
  • Software or other content that violates the Unwanted Software Policy
  • Malware or adware
  • Illicit drugs and drug paraphernalia content
  • Content that promotes, sells, or advertises products obtained from endangered or threatened species.
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g., firearms,components, fighting knives, stun guns)
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.

Copyrighted material

AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes sites that display copyrighted material, sites hosting copyrighted files, or sites that provide links driving traffic to sites that contain copyrighted material.

Counterfeit goods

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Webmaster guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines.

  • Do not place excessive, repetitive or irrelevant keywords in the content or code of webpages.
  • Avoid hidden text or hidden links.
  • Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  • Do not include deceptive or manipulative content or construction to improve your site’s search engine ranking (e.g., your site’s PageRank).
  • Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic sources

Publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application.It voilates google adsense terms and policies.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  • Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  • Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
  • Receive traffic from online advertising unless the site complies with the spirit of Google’s Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Ad behavior

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see google adsense terms and policies on  ad placement policies.

Google ads, search boxes or search results may not be:

  • Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
  • Displayed in pop-ups or pop-unders.
  • Placed in emails, email programs, including webmail, or on pages where dynamic content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus. (Does not apply to AdMob.)
  • Placed in emails, email programs, or chat programs. (Does not apply to AdMob.)
  • Obscured by elements on a page.
  • Placed on any non-content-based page. (Does not apply to AdSense for search, mobile AdSense for search, or AdMob.)
  • Placed on pages published specifically for the purpose of showing ads.
  • Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
  • Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Google advertising cookies

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browsers, or using web beacons to collect information as a result of ad serving on your website.

Identifying users

Publishers must not pass any information to Google:

  • that Google could use or recognize as personally-identifiable information; or
  • that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset).

Privacy

You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.

Gambling content

AdSense restricts the placement of ads on gambling sites and gambling-related content. They have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content.

Product-specific policies

AdSense for content: Publishers may place up to three AdSense for content units on one webpage. This includes a maximum of one 300×600 ad unit (or similar sized ad) per page. In addition to three AdSense for content ad units, publishers may also place up to three link units and two search boxes on each page. These google adsense terms and policies apply to both desktop and high-end mobile optimized sites.

AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or image ad only may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages.

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